Since 2018 we have been bringing an iconic stage experience to Parklife Festival in the form of The Valley,
Influenced by brutalist architecture and dystopian film, we designed, created and built an immersive set with fully integrated video content and lighting. The result is “The Valley”; a life-size tower block complex linked by a foot bridge running over the stage and flanked by black-mirror-esque shops with teasing references to dystopian fiction.
Lucid designed and created every inch of the set, from developing an eight layer process to turn ply flats into hyper-realistic aged concrete, to designing and making over 50 illuminated shop signs by vinyl printing and CNC machine. Every window in the tower is a LED screen featuring moving silhouettes of the inhabitants of the towers whilst enormous billboard screens beam out dystopian public service announcements.
“The Valley Stage had scale, narrative backstory and massive amounts of expansion potential which went down very well with our audience and acts. It has most firmly established itself within Parklife Festival.”
— Jon Drape, Parklife Festival
Company Number 07224873
© 2023 Lucid Creates Ltd.