ASICS
THE CUBE
We worked with ASICS and brand experience agency The Park to create the Mind Uplifter Cube, a physical representation of their Mind Uplifter tool.
We were commisioned to design a centre piece for the London ASICS 10k and our response was a bespoke 5m x 5m structure using LED mesh curtain.
Location: King Charles Island in London’s Trafalgar square
CONTENT CREATION
We manipulated and developed ASICS' brand assets to create and programme immersive 360 content in such a way as to make a holographic effect, so that the Mind Upliter logo appears to be a 3D object floating and spinning in the centre of the cube.
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