ADIDAS THE X
VICTORA PARK

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Since 2018 we have been bringing an iconic new stage experience to Parklife Festival in the form of The Valley: a life-size tower block complex influenced by brutalist architecture and dystopian fiction.

Lucid designed, built every inch of the set, and produced and ran all integrated LED & Video.

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“The Valley Stage had scale, narrative backstory and massive amounts of expansion potential which went down very well with our audience and acts. It has most firmly established itself within Parklife Festival.”

— Jon Drape, Parklife Festival

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