ADIDAS THE X
VICTORIA PARK

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To celebrate the launch of PureBOOST X; a women’s only running and training shoe that is designed with a unique adaptive fit and BOOST technology to return energy to the wearer, Adidas created The X, an immersive training experience in London’s Victoria Park.

Lucid worked alongside a wider team to create the specially designed pop-up space where Adidas ambassadors hosted free workouts and events for women, alongside spectacular nighttime women’s running sessions on the park’s illuminated track.


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