H & M x Pavegen

Fabrication & installation

01 — Project Overview

In order to highlight their commitment to a greener fashion industry, H&M collaborated with Pavegen to create an interactive installation which harnessed the energy of shopper's footsteps at their flagship Oxford Circus store.

The energy harvested by Pavegen's tiles powered an interactive lighting display in the store windows.

The campaign, which ran during World Recycle Week, reached an audience of thousands and pot the spotlight on H&M's pledge for a closed-loop supply chain.

Lucid fabricated the bespoke flooring for Pavegen's energy harvesting tiles, installing them overnight under tight time constraints.

02 — Video

Pavegen x H & M1:08

03 — Photos