01 — Project Overview
Lucid designed, fabricated and built a brand activation bar for Kraken at Festival No. 6
Our design merged an imaginative concept with the necessity for a brand activation area that would act as a relaxing location serving food by day, and full bar with DJ running late into the night.
We created a ship wreck from scratch, hand-carving smashed boat pieces and integrating LED-lit port-hole bottle displays behind the bar. Other maritime decoration was used, such as netting within the rigging of the tent, rum barrels for seating, reclaimed boats for seating and a ship bow for DJ booth.