Kraken: Festival No.6

Design, fabrication and installation

01 — Project Overview

Lucid designed, fabricated and built a brand activation bar for Kraken at Festival No. 6

Our design merged an imaginative concept with the necessity for a brand activation area that would act as a relaxing location serving food by day, and full bar with DJ running late into the night.

We created a ship wreck from scratch, hand-carving smashed boat pieces and integrating LED-lit port-hole bottle displays behind the bar. Other maritime decoration was used, such as netting within the rigging of the tent, rum barrels for seating, reclaimed boats for seating and a ship bow for DJ booth.

02 — Photos