01 — Project Overview
Keen footwear asked Lucid to create an activation at Camp Wildfire that captured the adventurous spirit of both brands.
We designed, built and installed an obstacle course based on standard military training courses. Camp Wildfire specified that they would continue to use the course for the following 3-5 years and so all elements were designed for easy dismantle and storage, fitting into standard shipping containers.
Keen specified that this was to be a "soft" activation and the cabin was designed to be in keeping with the Camp Wildfire aesthetic. As many materials as possible were to be reclaimed or recycled - we repurposed use palettes and apple crates from a local farm and sourced props from a local vintage market.
Lucid designed and fitted all elements of the cabin interior, which was set up as an "adventurers base", including: CNC signage, shoe displays, reclaimed timber benches, pull out shoe storage and lighting.