01 — Project Overview
Adidas created a women's immersive training experience in The X in Victoria Park to celebrate the launch of their first trainer made exclusively for women
Following the success of our work with Adidas on their Chaos & Control launch, we were asked to collaborate with Adidas in creating The X. Our LED diffusion was used throughout and as part of mechanised displays. We also created an interactive display that used touch-sensitive pads to create the illusion that the participant was powering the lighting via the energy in their hands.